Staffed by writers, musicians, graphic designers, Teacup has been rocking the Northern Quarter with its home brewed creative juice for the past 7 years. I meet clients there to chat wardrobes, have munched on poached eggs surrounded by friends, and even treated a family member to some cake and I have been known to hang out there Hans Solo and read a magazine whilst enjoying the tasty tea shaped treats.
Scrolling back through my twitter feed, I tweet about tea a lot, especially where Teacup is concerned. What I love is their rock solid branding; their online identity matches your experience inside. Tweet them up and you get back such response as “Holla!” and “bloggy blog blog blog” – the marketing and SM lady Bex has distilled the Teacup atmosphere with her online wordsmithery and tweets it out loud and proud. In a quarter of the city where every street contains at least 2 tea/coffee drinking establishments, Teacup has carved out its niche, put down roots and turned on the oven,
“In this area everyone has something to offer but we try do what we do consistently well. We are polite and welcoming.”
Never a truer word spoken, Zoe, General Manager. Not to mention the CAKE. And the roots are spreading – with pop-up shops springing up in the Market Restaurant there are lots of plans afoot. Is Teacup expanding I hear you cry? Whisper it – yes. But where? Couldn't tell ya but at least you know what you are going to get when Teacup opens its doors in other locations around Manchester: tea, cake and awesomeness. They use the best quality ingredients, Fairtrade and locally sourced where possible and all the food is prepared in house. So high is the demand to wear the brown t-shirt of Teacup that people drop in homemade cakes instead of a written CV.
When the Pussy Riot ladies were arrested in Russia, Teacup was the location for a fundraiser for them, “it was a fantastic night, really interesting,” with debating and a live band. This kind of behaviour typifies the brand, reflecting the times. And I couldn’t complete the blog post without a ‘holla!’ to the inventive 50 Shades of Earl grey menu that Teacup got going on!
Teacup, I salute you.