Thursday, 15 December 2016

Why there's no such thing as a small business

To all the business owners out there, big and small, this one's for you! Photo Quote from Google Images

I met a wonderful lady in 2015 who said she ran a "small business". This phrase has been percolating in my mind ever since. Well, not all the time but sometimes that phrase "small business" would just pop into my head and irritate the heck outta me. Why? Because, honestly,

when you run a business, however big, nothing you do is small

As a business owner you actually go out into the world and make your own money, precariously providing your own paycheck, and none of the actions you take in order to do this are small. Constant learning and innovation drive your business forward and whole rafts of shiny new skills have to be honed at each stage. Want to send a newsletter? You need to learn how to use Mailchimp. Want to keep data? A CRM System (Customer Relationship Management) or a fricking large dose of Excel spreadsheet should do the trick. Want a shiny new laptop, premises and some sparkly stationary? Hello basic forecasting, book keeping and cash flow. And all the time in the background, foreground and side-to-side, there's brand building: every tweet, each picture posted to Instagram, the wording in your blog posts, that networking interaction and client satisfaction. Learning how to say NO ....and YES so your business, and your goals, advance. Getting outside your comfort zone, time and time again, believing in yourself and finding the people who believe in you when you don't have any more to give. To sum it up business  = persistence. And a frickin boat load of it.

That's why no business is small - you take HUGE actions everyday to make your business succeed and to achieve your goals. And part of being a business owner means celebrating those successes. So here are mine from 2016. The picture above is from my Instagram feed 87 weeks ago, in April 2015. It was part of the awesome Gala Darling's #InspirApril. The word missing from the picture on the bottom left hand side reads RADIO. Despite the political side swipe that 2016 served up for us all, I've loved the majority of this year. I've filmed my first TV show, got a radio show, contributed to a book and now write a column for a national magazine. Those goals took time to manifest but damn were they worth waiting for! That's why I refuse to call The Wardrobe Angel a small business: what I've built is epic.

And I look to other female business owners doing epic things: Frances Day of Bird Board, Cate Wood from Flowers at 180 and Natalie Willingham make-up artist. Women who have all taken their businesses from scratch to success and keep on building day after day after day. It is a pleasure and an honour to know them.

This is my last post of 2016 and I wanted to say a HUGE THANK YOU for stopping by and reading my posts. I hope 2017 serves up something truly amazing for you. 

Til next time ...x

The Wardrobe Angel 

PS - As a business owner it would be remiss of me to mention Wardrobe Angel Gift Vouchers are on sale NOW! Give the gift of an awesome wardrobe this year and never have to hear the words "I have nothing to wear" ever again. Drop me an email to buy buy buy!