Tuesday, 24 June 2014

Baukjen, you beauty

My phone pinged with a message yesterday morning. As I looked at the screen I smiled an ear to ear grin. This was the kind of message that makes my job as The Wardrobe Angel feel AWESOME. It was a photo message from a client of her wearing one of the dresses I had recommended to her on her follow up Shopping List. It was early and she was dressed to give a presentation that day.  She felt “AMAZING.”

This is what makes me different from other image consultants and stylists, one of my USP’s if you will (the other is eBay but we’ll cover that in another post). It’s all very well saying to clients “this style of dress will really suit you” or “you need some find some trousers in this style” when odds are the client has neither time nor shopping fervour to go out and find them. A lot of my clients are pushed for time and/or have never had much success with shopping and that’s why they have called me in the first place.  They want answers:  how to organise their wardrobe and style themselves, how to save time getting dressed and make money from the items they no longer wear. What they don’t want are more futile shopping trips and wasted money on ‘meh’ purchases. 

After I have sorted a wardrobe and ascertained the ‘gaps’, I put my knowledge and expertise to work to fill them for the client. That’s why I included the Shopping List as part of the Sort, Style and Sell service (click here for more information). I do all the leg work – checking sizing, availability, seeing if I can get them a discount. Then I send them the Shopping List via email. This is done in tandem alongside a Pinterest board so they can see how their new wardrobe will fit together.

So back to the dress which made my client feel “AMAZING.” Which one was it? The Baukjen Jersey Drape dress. It is double layered so it “holds and contours the figure” which translates as YOU DON’T NEED SHAPEWEAR. My client vouched for this, the rest of her message said 

“The material is thick and wraps around, sucking me in. I have a presentation this morning and it feels great!”

Job well done, Baukjen!

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