When I was a teenager I went from a 32B to a 32D virtually
overnight. It was a Lara Croft-esque nightmare when, just weeks later, I went
to 32DD. Working at WHSmiths, I had to have a size 14 top to cover my chest
area without the fabric straining. This was back in 1994: I was the first girl
in my year to grow such noticeably gargantuan breasts, I realised roll necks
were not my friend and my mum had to take me to a specialist lingerie retailer
which basically stocked bras for Grannies in order to get a bra which “fitted”.
That was the choice - a pretty bra which didn’t fit from M&S or a granny
bra which did. My sister, who had previously been “Titless Tina”, took great
pleasure in calling me “Big Breasted Brenda”.
When Bravissimo
came on the scene in 1995 it was as if my prayers had been answered: I could
finally get bras that were pretty, they fitted and the staff were sympathetic.
(I had an incident in M&S where a bra fitter, marvelling at my teenage
buds, called in her colleague to get a look at the enormous additions to my
petite 5’3” frame.) They even did swimwear. Which fitted! Prayers. Answered. The
testimonials on their website and in their catalogue are genuine, from real women,
which just shows they are getting something right and meeting a very real need.
Since then I have always appreciated their amazingly
friendly staff and great stock package. Any Wardrobe Angel clients who are
blessed in the chest area and are experiencing ill-fitting bras, a general
malaise with other high street bra sellers but have a lack of time to shop, I
send them to Bravissimo online. And
the success is evident,
" Today, Bravissimo
customers are able to ask themselves 'which bra do I like' rather than 'what
comes in my size'. Over half a million women have contacted us since we began,
turning the sitting-room business into a multi-million pound award-winning
company, retailing by mail order, our website and through our 21 high street
stores.”
Awesome.
