2 years ago my
most gorgeous girlfriend (Ali) made the move to being self-employed. Although
we had spent a great deal of time looking at the pros and cons of starting our
own business we never really gave much thought how our personal image would be
effected. From an early
age society tells us what we should wear, whether that be in school or walking
down the high street. We enter the world of work and although we have choices
the expectation is clear, to look professional you must follow the corporate
code. Suits, dresses, black, white & grey and although we all add our own
little embellishments here and there no individual breaks the rules.So what
happens when you take that away, no dress code… no one telling you what you can
and can’t wear? Well, that is when you start thinking about your brand and what
your clothes say about you.
Ali works in
the learning & development industry and in in front of people on a daily
basis, attending meetings and delivering presentations. In each of these
circumstances your appearance is key. In meetings you must look business like
and professional whilst in presentations you must also look approachable and
relaxed. Having spent the last 15 years in a corporate environment makes it
hard to get your head around your look and the impact that it has. Especially
when someone takes away the rule book.
Enter the Wardrobe Angel!!
When Stephanie
arrived Ali was not in a great place, business was slow ( as most new
businesses are) and she was struggling to find her identity. The pencil dresses
and suits just did not feel right anymore, we had tried shopping for new
outfits but nothing seemed to work. Stephanie
arrived at around 9am and spent the day with Ali going through her entire
wardrobe, putting outfits together and advising her on what cut’s etc. best
suit her figure. By the end of the day, there was light at the end of the
tunnel.
It is all
about colours and cuts. Wear the cuts/neckline’s that compliment your figure
and the colours that compliment your skin tones and you are away. Within hours
Ali had three or four outfits that were perfect for work, she looked amazing.
Colourful, smart, professional and best of all created an impact that matched
her values and beliefs.
A few days
later and Stephanie had sent us a picture board of styles, colours and
suggested outfits along with were to buy them. This made shopping so much
easier, being able to understand that certain prints don’t work and that some
designers actually specialise in making clothes to compliment your body shape.
Seeing Ali looking through the Pepperberry website was like seeing a 6 year old
on Christmas morning, a revelation!!
6 months
later, I am stood waiting for the 5pm train from London to arrive at Wakefield
train station. The train pulls in and I start to scan the platform looking for
Ali. Through the hordes of grey and black corporate conformists I spy a splash
of unexpected colour. My jaw drops… walking
down the platform in a blue Pepperberry dress that perfectly shows off her
hourglass figure wearing a smile that would stop traffic was Ali.
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