|The Personal Shopping Suite at Denham, Leeds. Just as good as it looks!!|
Shopping for denim can be an all encompassing nightmare - I have tried on many a pair of jeans in my lifetime and have settled on Topshop Jamie jeans as my go-to. Rue the day when they change or get rid of the style! There are so many factors that strike fear into the hearts of many a client when it comes to trying and buying jeans - the sizing varies so much from store to store, the "give" factor (fit fine in the shop then after 1 wash bag at the knee or give you a drop at the crotch) and the price to name but a few. So last week when I had the the almighty pleasure of a guided tour round the new Denham shop in Leeds I was a little sceptical - yet another denim brand promising the earth in terms of fit and quality? But I needn't have worried - the Denham crew have thought of everything to lay that denim shaped fear to rest.
Firstly they have a handy personal shopping suite which you can book in advance. That suite is then filled to the brim with Denham stock for you to try. Plus there are drinks and snacks on hand should shopping fatigue hit.
Secondly the staff are passionate, So unbelievable passionate. I don't think I have ever chatted about denim in such depth for so long before. They LOVE the stuff and their customer service is impeccable. I tried on some of the Needle jeans whilst I was there and before I even opened my mouth to say which size I was a pair of jeans was handed to me IN MY SIZE - man, they size you up good and proper! Plus they do in-store alterations so no trekking to the tailor with jeans in hand.
Thirdly it's not just denim at Denham: coats, jackets, jumpers, accessories and jewellery are on offer. Admittedly a lot of the jewellery is scissor shaped (the company logo) so unless you are a die hard fan I don't think you'd buy it but the stock is a capsule collection of wardrobe basics. A couple of pieces caught my eye - a wicked animal print jumper (the Nomad jersey) and a bomber jacket (Flight Boro Wool jacket) both had my name and signature style written all over them. You're looking at around £110 for a jumper so the equivalent would be Zoe Karrsen in terms of price. Plus the shop has a modern vintage feel with vintage trunks and succulents strewn on white tiled backdrops.
The brand originated in Amsterdam in 2008 and this store is the only stand alone store in the UK (talk about exclusivity). The products are infused with a passion for denim and an obsession with scissors - each pair of jeans has a pair of scissors sewn onto the back comprised of 691 chain stitches. As The Wardrobe Angel I only recommend shops and products which I would buy and use myself: Denham jeans are one of those products. The Needle jeans I tried on are high waisted skinnies - the Denham equivalent to Jamie jeans and I loved them - soft, stretchy fabric which sit high and shapes your bum - WIN.
Til next time...
The Wardrobe Angel