Wednesday, 4 January 2012

New Year New Wardrobe

New Year, new wardrobe? After the shock of the Christmas credit card bill arriving it's time to turn your attention to the new season, namely feminine ice cream colours and crazy prints (Mary Katrantzou) . Is now a good time to buy your new season clothes?


And no.

With their sale stock rapidly decreasing in volume, Retailers have to bring in new stock to a) fill the gaps where sale stock once stood and b)keep you coming in and spending money. What you see in stores now is old A/W11 stock which hasn't been reduced, trial lines for clothes later in the season and the new SS12 trends starting to build. You may also notice a lot of blocking - blocks are groups of clothes e.g. blocks of knitwear, jackets, leggings, coats. These are usually marked by a low price perfect for January shoppers conscious of a big Christmas spend.

There are a few awesome pieces out there but I would keep those purse strings tight. Premature new season shopping can leave you feeling lacklustre when the real gems arrive in store end of January/February. If you have seen a real 'I WANT IT NOW' item in a magazine take a picture of it in to the store and ask for it, otherwise leave well alone.

January is the quietest month in the retail calendar and retailers will be launching a series of campaigns and promotions to keep you shopping. I'll be covering this is my next blog post.

Til next time ... x

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