Monday, 22 September 2014

London Fashion Week - The British Red Cross Take Over

We all pour over fashion magazines thinking about what to buy next, grieving over what's missing from our wardrobe, wishing we had a spare pile of dosh lying around to splurge on the look of the season. But the clothes on the catwalk are unachievable for many which is where fast fashion comes in with its catwalk replicas made by exploiting workers and the environment. Not so win win. 

But. Something AMAZING happened on Saturday in the British Red Cross shop on Buckingham Palace Road. Something that deserves a mighty, huge fanfare and deafening applause: the case for shopping second hand, vintage and charity shop clothing just got a hell of a lot stronger. Emma Slade, a personal style favourite of mine, took catwalk looks direct from the shows at London Fashion Week and recreated them using clothes from the rails in the charity shop - no mean feat when a fashion show lasts less than 5 minutes and looks disappear in the blink of an eye. 

With the intention to

"prove that you don’t need a big budget to be on trend, that fashion is for everyone, and that shopping sustainably by buying charity shop and second hand clothing is cooler than you ever imagined"

Emma Slade created and styled a series of phenomenal looks which in my eyes are WIN-WIN for all. Not only does it show you that style doesn't come from splashing loads of cash but that charity shops can have the latest trends even quicker than the High Street, you've just got to have a bit of imagination to put the looks together. 

You can even purchase the items on eBay with all proceeds going to The British Red Cross: 

Emma, I salute you. Now where can I get one of those IMMENSE black head bows???

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